However, it doesn’t have as much impact as the keyword in the title tag.Įxpert advice: Try to ensure that your title content is not an exact copy of the title tag. The keyword in the h1 heading is a bit of help for search engine crawlers in determining the ranking. The keyword can be anywhere, but the total length of the meta description should not exceed 156 characters.Įxpert advice: To further increase clickability in meta description, you can also use special characters such as star ☆. The keyword in meta description can be helpful in increasing your click-through rate (CTR) as well as determining the ranking itself.
If you absolutely need to change the address, use redirection 301 from the old address to the new one. The path, just like the domain, is like wine – the older the better. Usually the address should be shorter than the title and the h1 header.Įxpert advice: Think carefully about the URL structure on your site as URLs shouldn’t change. The trick is to make your address concise, short, and with your most important keywords. Keyword in urlĪ URL after the title is one of the basic things in SEO. The keyword in title has always had a significant influence on ranking.Įxpert advice: Also make sure that the keyword is at the beginning of the title, and check if the title itself is not longer than 60 characters. This is where the optimization of every website should begin. The usage of all best practices when optimizing for a given keyword is one of the basic and first SEO steps that must be implemented in order for a website to be in the top 10.Īll the recommendations below were created as a result of many years of observation and one-dimensional tests in a closed test environment. In the beginning, it’s worth mentioning that you can easily and quickly test any website for all factors (not just those described in this article) in the Keyword Placement tool. Below we present the most important ones. There is a set of good practices that help to optimize a website so that it appears as high as possible in search results.
How to Optimize a Webpage for a Specific Keyword or Phrase?